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What are list impressions, direct impressions and sales inquiries?

In the ad statistics you can find detailed information on the visibility of your advertisements.

  • The number of list impressions shows how many times an ad has been displayed to prospective buyers in the search results list.
  • The number of direct impressions shows how often your ad was opened.
  • The number of sales inquiries shows how many inquiries have been forwarded to you by e-mail.

Ad statistics